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Betti Szabó
brand strategist
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Sustainable future cannot be built on a confused brand

If the market doesn't understand it instantly, if it’s not clear why it’s different and why it matters, it will struggle to connect with those it is truly meant for. Success doesn't depend on quality alone, but on focus, positioning, and a clear message.

At BOLD, we build brands that don’t just exist in the market but shape it. More consciously, more sustainably, and with razor-sharp positioning.

Category-defining thinking

We work with founders and leaders who don’t want to follow the market, but shape it. We help you redefine your brand, challenge industry conventions, and make it clear how you are different, and why it matters.

Inside-out branding

A brand is not a campaign. It’s not a visual identity. It’s an operating logic.

We guide you through processes that lay the foundations, provide the guiding principles, and ensure that your strategy is consistently reflected at every touchpoint.

Conscious focus

We work with brands that move their categories in a regenerative, sustainable, or educational direction.

We partner with those who want to achieve real, positive impact. For whom innovation is not just a trend, but a responsibility.

Executable strategy

We don’t just hand over decks. We build systems.

Through workshops, collaborative thinking, and structured processes, we create core brand elements and concrete implementation plans that integrate into daily operations. From positioning to your website, and from communication to the funnel.

“ .. already attracted attention and communicates well our evolution”

Rupa Mukerji
CEO, SKAT Consulting, Switzerland
skat.ch

“First, they listen. And then their creativity and professionalism go to work, which put our brand to a whole new level. The solutions they proposed were profoundly customized and thought through.”

Iris Thalhammer
Marketing Manager,
Georg’s Finefoods, Germany

Betti Szabó
brand strategist