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Betti Szabó
brand strategist
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Position your sustainable brand so customers understand why you matter.

When your positioning is unclear, customers compare you on price, overlook your impact, or fail to understand why your solution matters in the first place

At BOLD, we build mission-driven brands that that stand for something distinctive in the market. Not just better-looking brands. Better-understood brands.

Become the obvious choice

Customers don't buy what they don't understand. If your message is too broad, too complex, or too similar to competitors, even great solutions struggle to gain traction.

We help sustainable brands clarify who they serve, what problem they solve, and why they are different—so customers quickly understand why they should choose you.

Build your brand from the inside out

A brand is not a campaign. It’s not a visual identity. It’s an operating logic.

We guide you through processes that lay the foundations, provide the guiding principles, and ensure that your strategy is consistently reflected at every touchpoint.

Work that creates meaningful impact

We work with brands that move their categories in a regenerative, sustainable, or educational direction.

We work with founders and teams who want their impact to be understood, valued, and adopted by more people.

A strategy is only valuable if it changes how you operate

We don’t just hand over decks. We build systems.

Through workshops, collaborative thinking, and structured processes, we create core brand elements and concrete implementation plans that integrate into daily operations. From your website and sales narrative to your customer journey and marketing funnel, we create the tools and plans needed to bring your brand to life.

“ .. already attracted attention and communicates well our evolution”

Rupa Mukerji
CEO, SKAT Consulting, Switzerland
skat.ch

“First, they listen. And then their creativity and professionalism go to work, which put our brand to a whole new level. The solutions they proposed were profoundly customized and thought through.”

Iris Thalhammer
Marketing Manager,
Georg’s Finefoods, Germany

Betti Szabó
brand strategist