Wunder Kitchen Project
instagram.com/wunderkitchen.ro
Branding · Logo Design · Packaging · Event Stand · Social Media Toolkit
after years of trial and error -
oh and the delicious accidents!
messy mornings,
with coffee and stories
honest food is born.
The Wunder Kitchen Project challenges the common belief that healthy food is boring. They are about the delicious accidental discoveries, recipes born out of a beautiful mess, flour-covered aprons, and relentless ingredient testing. Healthy calories needed to fuel the day. Honest Food. No filters.
The brand’s challenge was translating this raw, unfiltered culinary passion into a cohesive identity, unpolished, real.
To capture this, we stepped away from digital perfection and leaned into an analog process, merging design and food (quite literally) using fruits and vegetables for food stamping.
We built a typography set from the founder’s kids’ handwriting, to bring out the human, chaotic, yet heartfelt spirit of the brand.
A tactile brand identity that celebrates the beauty of delicious accidents:
Branding, Logo, & Concept: a visual identity that is messy, experimental, and gets your hands dirty.
Packaging Design: featuring the raw textures of the fruit and vegetable stamps.
Social Media Soft Launch & Creatives: A launch strategy and creative assets that carry the brand's vibrant nature.
A custom-designed physical stand for the Wunder Kitchen Project, bringing the "unfiltered kitchen" experience to life at the point-of-sale.
After years of backstage trial and error, the Wunder Kitchen Project finally has a brand presence that reflects the raw, unfinished, continuously experimenting and evolving identity that they operate with.
