branding · visual Identity · print & collateral · website development
Vannay is a Budapest-based architectural studio led by Miklós Vannay. Looking to establish a foundational brand identity, they were looking for a partner who could offers a fresh perspective beyond the conventional design style in the local market. Many Budapest architecture projects were being crafted by agencies following a unified, trend-bound aesthetic. To break these conventions and find a distinctive visual language, Vannay turned to an “out-of-town” brand agency, us.
Vannay did not come with a concrete, pre-defined brief or rigid vision for their brand identity, the process called for exploratory design.
The creative team experimented with perspective angles, overlapping objects, high-contrast dimensions, and dynamic typography. Showing them a range of conceptual possibilities, the team gradually narrowed the potential paths. We helped them define what they wanted through this experimental process, and the collaboration became a self-reflection, a seamless and fluid creative process with both parties involved.
The resulting identity centres on a clean, scalable brand system that reflects the studio's out-of-the-ordinary character.
Dynamic Symbol & Logo: An adaptable logo system where key elements (such as the letterform symbol) adjust their aspect ratio depending on the layout, spatial constraints, or medium.
Layout & Visual Hierarchy: Content and graphic elements are anchor-placed in opposite corners of layouts
Handcrafted Detail: To emphasise craftsmanship, designer Tamás Bakos hand-crafted an embossing stamp for the agency’s print and project documentation.
By stepping outside conventional design formulas, Vannay achieved an identity that reflects their architectural discipline. The scalable branding system provides flexibility across digital platforms and physical media while retaining a strong visual signature.
